In State of the Blogosphere, February 2006 Part 2: Beyond Search, author David Sifry writes, “I want to go a level or two deeper than just thinking about the blogosphere as an A-List and The Long Tail—for that’s far too simplistic, and leaves out some of the most interesting blogs and bloggers out there. This realm of publishing, which I call “The Magic Middle” of the attention curve, highlights some of the most interesting and influential bloggers and publishers that are often writing about topics that are topical or niche.